Headshot of Rockline CEO Randy Rudolph

Our Mission, Vision, and Values

President's Message

Welcome to our website

Whether you are checking us out as a potential supplier or associate, I appreciate your interest. While I have your eye, let me tell you what Rockline is about.

We are a family-owned and run business since our founding in 1976. We’ve grown from a 35-person company to a 2,000-person organization designing, making and shipping products all over the world.

One thing that hasn’t changed is our desire to be the best in the world. Our goal is to do business RRITE.

Whether you are looking for standard products or custom manufacturing, I’m confident we have something to offer. Thank you for taking the time to visit.

Randy Rudolph | Rockline CEO

Our mission

To inspire customer loyalty by making everyday products that deliver superior value.

Thought Leadership

Bringing forth the ideas that keep our customers at the forefront.

Right Product Solutions

Delivering the right solutions, every time, all the time.

Extraordinary Service

Doing everything we can to serve our customers.

Our vision

To be the global supplier of choice by bringing our best minds, hearts and efforts every day.

Ecologically Intelligent Products

  • Design and manufacture products that perform using less material, eliminating excess packaging
  • Source materials containing recycled input, which are recyclable and from sustainable sources achieving net zero deforestation
  • Incorporate chemicals safe for both human health and the environment

Create Value, Not Waste

  • Design waste out of systems and processes
  • Increase manufacturing efficiencies
  • Increase percentage of waste reused or recycled

Fossil Fuel Independence

  • Use energy more efficiently and eliminate sources of waste
  • Show preference for low carbon and renewable energy sources

Be people who make it right

  • Pursue excellence in people development
  • Be a committed community partner
  • Make a difference for those seeking a brighter future

Our values

To core of everything we do, every day.


Invest ALL earnings in continuous improvement


Treat others as we want to be treated (associates, suppliers, customers, community, and environment).


Do the right thing


Individual goals are secondary to team goals


Best in class