Mission, Vision and Values

Rockline’s Mission Statement

Inspiring customer loyalty by turning ideas into convenience products delivering superior value.

Rockline’s Vision Statement

Be recognised by our customers as the best net value supplier in the categories where we compete.

Rockline’s Values Statement

Renew: Invest ALL earnings in continuous improvement.
Respect: Treat others as we want to be treated. (associates, suppliers, customers, community and environment.)
Integrity: Do the right thing.
Teamwork: Individual goals are secondary to team goals.
Excellence: Best in class.