europe map with rockline UK pinned and map of site

Rockline Europe

Rockline Industries Europe was established in 1994, with its first manufacturing plant situated in West Bromwich. Rockline was the first producer of inter-folded “Pop-up” baby wipes in the European market and this format of wet wipes became the standard for the future of European and global baby wipe production.

Sales grew quickly and Rockline started to supply both international brands in Europe and as far afield as Australia, as well as UK retailer private label.

By 1999, the next generation of manufacturing plant and equipment was needed to continue the growth and the Rudolph family invested many millions of Dollars in moving the operation to a new plant in Redditch, Worcestershire. Brand new industry-leading converting equipment was installed and the next stage of the Rockline Europe journey began!

30 years later, Rockline Europe still remains a subsidiary of Rockline Industries Inc, located in Sheboygan Wisconsin, and is 100% owned by the Rudolph family. It continues its extraordinary growth and is perfectly resourced to continue to deliver exceptional value to our customers over the next 20 years.

If you would like to learn more about Rockline’s Mission to “Inspire customer loyalty by making everyday products that deliver superior value”, please contact us.

Simon Ellis | Vice President, European Commercial Group